It’s Friday, let’s sweep! | “Unreasonable Hospitality”

Before I get to a story from this week – sharing a foundational item that deserves a highlight as we set out further into 2023. When your real estate license is up for renewal AND so are your fingerprints – you will receive an email from the DOL roughly 4 months in advance that reads like this…

Your fingerprints expire on 10/27/2022 and it’s time to renew. Schedule your fingerprinting: Go to www.Identogo.com. Schedule and pay for your digital fingerprinting. Save the receipt number (you’ll need it for your license renewal). Questions? Need help? Real Estaterealestate@dol.wa.gov 360.664.6488 Thank you. Department of Licensing www.dol.wa.gov

Pro Tip! Go do this right away so that it doesn’t become a problem later! We’ve had a few lag issues in license renewals based on not knowing or forgetting fingerprints were also up for renewal. It is not an overnight thing – often weeks to have fingerprints reviewed and in the system – thus weeks in lag before your license is renewed.

Ok, onto a story to wrap this week – actually an excerpt out of my new read. I’ve been waiting for this book to drop and yes, it arrived this week and now on audible…

Many of you might remember me getting on a high horse about hospitality within our business last year and I remain in that space whereas I feel strongly the things our clients wouldn’t expect from us (those little things that surprise & delight) are what truly set your business apart from others. The technical excellence of real estate is expected from all of us. The excerpt below comes from the restaurant business yet it makes my point…

…”They primed every one of us to seek out new ways to make our guests’ experiences a little more seamless, relaxing, and delightful. And so, the first time a guest mentioned she was going to have to get up, mid meal, to feed the meter a few blocks away, it was natural for us to offer to do that for her.

…”Eventually, that gesture became one of our steps of service. The host would ask guests, “How’d you get here tonight?” If they responded, “Oh, we drove,” he’d follow up with, “Cool” Where’d you park?” If they told him they were by a meter on the street, he asked which car was theirs so one of us could run out and drop a couple of quarters into the box while they are dining.”

…”This gesture was the definition of a grace note, a sweet but nonessential addition to your experience. It was an act of hospitality that didn’t even take place within the walls of the restaurant! But this simple gift – worth fifty cents – blew people’s minds.”

As we sink our teeth further into 2023, where will we provide a consistent grace note that will have your audiences telling their audiences about you? Now THAT is swimming in abundance!

Ps, for anyone wanting to join my book of the month club – text me (206.227.7133), I’ll add you! Hint hint: this is our next book;)

Welcome to the wrap of this week – I’m already looking forward to next! But first, go Seahawks!

And, I think I’ll go track down two quarters this weekend and put them in my pocket to remind me of meaningful grace notes. Let’s blow some minds in 2023…

Your fan, Laura