Currently reading...
Purple Cow: Transform Your Business by Being Remarkable
by Seth Godin
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow."Purple Cow" describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
Never Play It Safe: A Practical Guide to Freedom, Creativity, and a Life You Love
by Chase Jarvis
What if your biggest risk in life is playing it safe?
In Never Play It Safe, bestselling author, award-winning photographer, and founder of CreativeLive, Chase Jarvis, reveals that safety is an illusion—a comforting lie that’s holding you back from true fulfillment and extraordinary success.
Discover the Bold Path to Your Most Authentic Life
Chase Jarvis has spent years in deep conversation with the world’s top entrepreneurs, artists, athletes, and performers, uncovering the real secrets to living boldly and authentically. Through these powerful insights and his own transformative experiences, he invites you to shatter the dangerous comfort of the safe path and unlock your full potential.
Master of Change: How to Excel When Everything Is Changing – Including You
by Brad Stulberg
A revelatory book on rethinking change, creating a rugged and flexible mindset and identity, and developing habits for life's intensifying flux.
From social disruptions like economic recessions, pandemics, and new technologies to individual disruptions like getting married, career transitions, and becoming a parent, we undergo change and transformation—both good and bad—regularly. Change is not the exception, it’s the rule. Yet we endlessly fight it, often viewing it as a threat to our stability and sense of self.
Master of Change flips this script on its head and offers a path for embracing and even growing from life’s constant instability.
The Inner Game of Tennis: The Classic Guide to the Mental Side of Peak Performance
by W. Timothy Gallwey
This phenomenally successful guide has become a touchstone for hundreds of thousands of people. Not just for tennis players, or even just for athletes in general, this handbook works for anybody who wants to improve their performance in any activity, from playing music to getting ahead at work. W. Timothy Gallwey, a leading innovator in sports psychology, reveals how to:
- Focus your mind to overcome nervousness, self-doubt, and distractions
- Find the state of “relaxed concentration” that allows you to play at your best
- Build skills by smart practice, then put it all together in match play
Whether you’re a beginner or a pro, Gallwey’s engaging voice, clear examples, and illuminating anecdotes will give you the tools you need to succeed.
Everything Is Figureoutable
by Marie Forleo
While most self-help books offer quick fixes, Everything is Figureoutable will retrain your brain to think more creatively and positively in the face of setbacks. In the words of Cheryl Strayed, it's "a must-read for anyone who wants to face their fears, fulfill their dreams, and find a better way forward."
If you're having trouble solving a problem or reaching a dream, the problem isn't you. It's that you haven't yet installed the one belief that changes everything.
Marie's mom once told her, "Nothing in life is that complicated. You can do whatever you set your mind to if you roll up your sleeves. Everything is figureoutable."
Whether you want to leave a dead end job, break an addiction, learn to dance, heal a relationship, or grow a business, Everything is Figureoutable will show you how.
10% Happier: How I Tamed the Voice in My Head, Reduced Stress Without Losing My Edge, and Found a Self-Help That Actually Works
by Dan Harris
After having a nationally televised panic attack, Dan Harris knew he had to make some changes. A lifelong nonbeliever, he found himself on a bizarre adventure involving a disgraced pastor, a mysterious self-help guru, and a gaggle of brain scientists. Eventually, Harris realized that the source of his problems was the very thing he always thought was his greatest asset: the incessant, insatiable voice in his head, which had propelled him through the ranks of a hypercompetitive business but had also led him to make the profoundly stupid decisions that provoked his on-air freak-out.
Your First 365 Days in Real Estate: How to Build a Successful Real Estate Business: Starting with Nothing
by Shelley Zavitz
Your successful career in real estate starts here!
The first 365 days of working in real estate can be one of the most tumultuous times in your career - full of hard lessons, heart breaks, and hard work. Just because you have a license, doesn’t mean you have a business.
But if you get the important stuff right, a great future is yours for the taking.
This honest, eye-opening, and completely practical insider's guide shows you how to get where you want to be - even if you're starting from nothing.
Mastery
Robert Greene
Each one of us has within us the potential to be a Master. Learn the secrets of the field you have chosen, submit to a rigorous apprenticeship, absorb the hidden knowledge possessed by those with years of experience, surge past competitors to surpass them in brilliance, and explode established patterns from within. Study the behaviors of Albert Einstein, Charles Darwin, Leonardo da Vinci and the nine contemporary Masters interviewed for this book.
Exactly What to Say: For Real Estate Agents
By Phil M. Jones, Chris Smith, and Jimmy Mackin
The real estate industry desperately needs new tools and ideas to stay relevant to the modern consumer. The modern consumer is more educated and has more choices than ever before. Counterintuitively, this has led to more confusion, doubt, and frustration in their real estate journey.
High Performance Habits: How Extraordinary People Become That Way
By Brendon Burchard
These six habits will make you extraordinary.
After extensive original research and a decade as the world's highest-paid performance coach, Brendon Burchard finally reveals the most effective habits for reaching long-term success. Based on one of the largest surveys ever conducted on high performers, it turns out that just six habits move the needle the most in helping you succeed. Adopt these six habits and you win. Neglect them and life is a never-ending struggle.
Deep Work: Rules for Focused Success in a Distracted World
By Cal Newport
Deep work is the ability to focus without distraction on a cognitively demanding task. It's a skill that allows you to quickly master complicated information and produce better results in less time. Deep work will make you better at what you do and provide the sense of true fulfillment that comes from craftsmanship. In short, deep work is like a super power in our increasingly competitive twenty-first century economy. And yet, most people have lost the ability to go deep-spending their days instead in a frantic blur of e-mail and social media, not even realizing there's a better way.
Greenlights
By Matthew McConaughey
Discover the life-changing memoir that has inspired millions of readers through the Academy Award-winning actor’s unflinching honesty, unconventional wisdom, and lessons learned the hard way about living with greater satisfaction.
Grit
By Angela Duckworth
In this must-listen book for anyone striving to succeed, pioneering psychologist Angela Duckworth shows parents, educators, students, and businesspeople - both seasoned and new - that the secret to outstanding achievement is not talent but a focused persistence called "grit".
THE TRUTH DETECTOR
By Jack Schafer, PH. D. with Marvin Karlins, PH. D.
This paradigm shifting how-to guide effortlessly teaches you how to outwit liars and get them to reveal the truth from former FBI agent and author of the "practical and insightful"
Unreasonable Hospitality
By Will Guidara
Essential lessons in hospitality for every business, from the former co-owner of legendary restaurant Eleven Madison Park.
HIT MAKERS
By Derek Thompson
Nothing "goes viral". If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today's crowded media environment, you're missing the real story. Each blockbuster has a secret history - of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena.
Outliers: The Story of Success
By Malcolm Gladwell
This book epitomizes the "10,000 hour rule" — something I reference often in my coaching. The principle is that it takes 10,000 hours of deliberate practice to become world-class in any field.
SETTING THE TABLE
By Danny Meyer
Success in real estate is about more than transactions. Our industry is one of service — hospitality concepts play a big role in any successful real estate business.
THE SLIGHT EDGE
By Jeff Olson
This is one of my favorite reads about the power of stacking incremental habits that turn into massive success. How do you eat an elephant? The answer is: one bite at a time.
THE BOYS IN THE BOAT
By Daniel James Brown
Truly an unforgettable portrait of an era, this book is about so much more than an unlikely Olympic crew team. The Boys in the Boat should be required reading for anyone in need of a little inspiration.
Shoe Dog
By Phil Knight
You'll never look at a pair of Nikes the same way again. One of those rare, all-around great business reads.
THE GO-GIVER
By Burg & Mann
This is a quick read, rooted in how we teach and coach a "giving" mindset. It’s an idea that appears easy on the surface. Done well, it’s powerful in success in all ways.
WHAT TO DO WHEN IT'S YOUR TURN
By Seth Godin
This feels more like a high-end magazine than a book. It’s a great gift too (given to me by Windermere broker Mark Hobbs). Author Seth Godin is a favorite!
THE FOUR AGREEMENTS
By Don Miguel Ruiz
Quite simply, a general book of wisdom I've leaned on in life.
The Art of Gathering
By Priya Parker
It’s exactly what the title speaks to: a dive into how we meet and why it matters. Hint hint: get the "why" right first!
Let My People Go Surfing: The Education of a Reluctant Businessman
By Yvon Chouinard
The founder of Patagonia, Inc. shares his iconic story; more than a brand I admire, it’s the tale of the persistence and courage that built an environmentally-sound company.
Mindset - The New Psychology of Success
By Carol S. Dweck
I can’t quite put my finger on why exactly I adore this read. It could be the psychology degree in me, or the mom, or the business owner or… the list goes on!
Never Split the Difference
By Chris Voss
My favorite read on the art of negotiation. Question: if your partner came to you with dress shoes — a black pair and a brown pair — and asked which they should wear with their outfit, would you split the difference and say "One of each"? Probably not.
The 5-Minute Journal
By Intelligent Change Inc.
This is THE daily habit that sets my everyday up for success. It’s a vital part of my morning routine.
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